Vine is resistant, if nothing else. When Facebook’s Instagram came out with a video sharing program, the long list of features it boasted of nearly knocked Twitter’s Vine out of the running. And there was always the question, ‘what can you actually do in 6 seconds?’
Well, Vine is now a tremendous hit and just a marketing sensation. Who knew, right?
The high-traffic community at Vine is made around two types of highly powerful people: the ones who create high-energy, ad-lib videos that give you a glance into their world and also the ones who slog it out to match the challenge of being as creative as they can in 6 seconds.
Companies fall into both these groups of Vine content originators. And the top way to get started with your own video is to take a look at the firms who are already doing a fantastic job.
Create Clear How-To Videos:
Videos do not have to be 30 seconds long to show folks how to do something. Should you own a service or product, consider making a 6-second video for simple tutorials and how-to videos.
In case you have trouble getting started, check out Lowe’s ‘Fix in Six’ Vine videos and Oreo Snack Hacks.
Lowe’s makes videos that reveal family tips in action and these vine videos have turned into a huge success. The best part is that people love sharing this advice with others, and Lowe’s in turn gets promoted every time someone talks about, writes about, likes, shares or retweets these videos.
Oreo puts out interesting videos about how to use their cookies in different snack recipes. So your how to video does not need to be serious or complex. It is absolutely fine to entertain and amuse people with just-for-fun videos.
Make Your Business About Folks – Go Behind the Scenes:
Give people a peek into your world. Make them feel like part of your team by revealing them (rather than telling them) how things work around the office and what is that new exciting thing everybody is working on. True fans will love the insight you give them and you will no longer seem like a faceless building or an inanimate merchandise.
For instance, Marc Jacobs chooses trend backstage and uses Vine to show off what the staff is wearing under the hashtag #staffstyles.
Speak with Your Customers:
Vine is a great medium to personally address your customers one on one. Honda does a great job by responding to tweets sent by customers using the #wantanewcar hashtag with a personalized Vine video.
You may also address queries or complaints creatively, and answer to feedback from your customers. Beginning and sustaining conversations with your audience will help you keep in contact with what’s happening in the marketplace and also easily identify areas where you can improve or enlarge.
Host Events and Contests:
Plan, host and market events and video competitions – people love them and it is a terrific approach to get user-generated content from buffs. For example, GE hosted a virtual science exhibit where folks uploaded 6-second science project videos with the hashtag #6secondscience and GE retweeted and revined the greatest ones.
This created a challenge and scientifically engaged GE’s customer community who, judging by the response, believed it was a rather awesome idea. As an added bonus, a lot of individuals who aren’t GE’s customers got to understand about GE from this effort as well.
You can even give away prizes in the type of sneak-peeks, coupons, promo codes and giveaways for participation or for competition winners – like Cadbury UK, who showed folks their new product and let them win samples through Vine.
Say Thank You:
In the event you have loyal clients and people who vouch for your merchandise freely online, show them your appreciation by developing a quick, heart-felt thank you video. It is the little things that matter, after all. For a deeper understanding of www.LifeHack.org, we suggest you check out this page.
The stats say that a branded Vine is 4 times more inclined to be found than a branded video. In case you don’t have a huge fan base in Vine, consider hiring someone who is already popular in the moderate to promote your business. Vine has proved itself to be an extremely strong medium for advertising, so make the most of your 6 seconds.